10 Popular Companies with Red Logos

Red logos are powerful and vivid, as they command attention from the individual and create a memorable image. Red is the color of passion and bold energy, which is perfectly suitable for marketing campaigns.

Famous brands like Coca-cola, Netflix, Colgate, and Kmart utilize red logos. Red has proven to produce feelings of excitement and enthusiasm psychologically. Some brands have long employed red logos to help them stand out and be noticeable and visible.

Red can also be taken as a warning or a need for action. It can alert you to any danger about to occur quite effectively. If you want to learn more about red logos, stop and check out this article.

Red is often used in marketing campaigns that aim to produce strong emotions. Red is a bold, commanding, and fiery color that makes you stop and take notice. Many reputable corporate brands use red in their logo. The following include some famous logos with the color red:

Coca-Cola ™

The logo for Coca-Cola is one of the world’s most recognizable brands. The color red correlates with a sense of urgency, which helps with impulse buying, as it is the most visible color. Some of the ideas that Coke related to the logo:

  • Passion
  • Youth
  • Energy
  • Love

Initially, the famous red and white logo was meant to portray professionalism and seriousness. One hundred thirty years ago, Coke was sold in barrels at drug stores, just like alcohol. To make the distinction, Coca-Cola began painting its barrels red.

McDonald’s™

The McDonald’s logo represents the desire to eat, be happy, and do so in a quick and timely manner. The color red indicates speed, and McDonald’s is known to have your food ready quickly. Some of the feelings generated:

  • Hunger
  • Warmth
  • Optimism
  • Friendliness

The bright red background of the McDonald’s sign is cheery and fun. The red and yellow logo reminds people of the two main condiments: ketchup for your fries and ketchup and mustard on your cheeseburger. McDonald’s wants us to consume their food.

TIME Magazine

TIME magazine has the most extensive readership for a weekly news magazine. The red color is used to convey the power and good reputation of the magazine. It is bold and eye-catching. Some other sentiments associated with the logo:

  • Trustworthiness
  • Progression
  • Thoughtfulness
  • Reliability

The TIME magazine logo is meant to stand out among a collection of magazines in the news genre. The logo looks powerful and bright and reflects the brand’s leadership.

Netflix

This streaming media company uses red and white for its logo. The color red symbolizes passion and positive energy. It is meant to catch the attention of the viewer immediately. Some of the other messages associated with the red N for Netflix:

  • Excitement
  • Vitality and energy
  • Increased heart rate
  • Increased blood pressure

All the above associations with red give you the feeling that something thrilling is about to happen. It is the feeling that Netflix wants to derive when you see the red symbol for their platform.

H&M

H&M is a popular clothing brand known for fast fashion for young people. It is a very hip, fun little store with men’s, women’s, children’s, and teenagers’ clothing and accessories. The logo must be trendy. Some of the emotions evoked by the H&M logo:

  • Passion
  • Courage
  • Revolution
  • Energy

The brand hopes to reflect its positive energy with the distinctive cursive Scarlett-colored logo. It is fresh and modern, capturing the attention of everyone who walks by the store.

Colgate™

The Colgate logo has two primary colors: red and white, as the two colors tend to market well together. The logo stands out probably more than any other toothpaste brand logo. Some of the feelings it elicits:

  • Energy
  • Health
  • Strength
  • Enthusiasm

The white in the logo represents white teeth. It demonstrates the brand’s commitment to creating a pure and genuine product. The arc under the inscription portraying a smile pays homage to the brand’s ability to improve dental health.

YouTube

The Youtube logo includes a big red play button to the left of it. It is meant to entice viewers to click directly on it. The logo is basic, as it looks like the play button on an old VCR. Some of the emotions it renders:

  • Simplicity
  • Relevancy
  • Excitement
  • Vivacity

YouTube is the most popular free video-sharing website for watching online videos. It makes sense that it would have such an uncomplicated yet memorable logo that grabs your attention from the onset and remains in your memory.

McAfee

McAfee is a cybersecurity company known for having the best antivirus software. The protection it offers is unmatchable. It retains near-perfect scores in anti-malware trials. The vibe you get from the logo:

  • Courage
  • Warning
  • Commitment
  • Warmth

Many people see the McAfee logo as a shield protecting its users from unsightly cyber-attacks. The red and white in the logo portray McAfee as a robust and reliable company. The red color symbolizes that action should be taken immediately.

Kmart™

Kmart is known for its great deals and ridiculously low prices. Its logo is highly identifiable, as people associate it with the original five-and-dime store. It represents a professional look with an approachable twist. The messages conveyed with the Kmart logo:

  • Power
  • Passion
  • Energy
  • Strength

The Kmart logo reflects the company’s passion for serving the low-income sector of folks and is a symbol of trust and consistency among the brand. The red logo symbolizes an active movement, which reflects the customer’s need for a better deal NOW.

Levi’s™

Levi’s is a classic company known for its signature blue jeans. It is known for its traditional approach to denim. The red and white logo is stable and personifies dependability and strength. The logo is trying to communicate the following:

  • Classic style
  • Long-lasting
  • Freedom
  • Quality

Levi’s is one of the world’s most well-known fashion brands, and the logo reflects that. The red logo is meant to illustrate confidence and power. Once featuring two horses, the current logo stands on its own quite remarkably.

Final Thoughts

Red logos deliver a clear, powerful message. Red is an emotionally intense color that allows the logo to stand out and command attention.

Hailey van Braam
Hailey van Braam

Hi, I’m Hailey van Braam, the founder and voice behind Colorpsychology.org. My fascination with colors goes far beyond their visual appeal. As someone with a Master’s in Cognitive Psychology from the University of Amsterdam, I’ve spent years delving into the psychological, biological, and behavioral aspects of color—how hues influence emotions, decision-making, and even physical responses.

My journey into the world of color psychology began early, sparked by curiosity about why certain colors evoke universal emotions, while others carry cultural or personal significance. I often wondered: Why does red ignite passion or urgency? How does blue soothe the soul? And what role does our biology and behavior play in these reactions? These questions became my compass, guiding me through the intersection of cognitive science, art, and everyday human experience.

One of the most rewarding aspects of my work is uncovering the hidden layers of color. For example, red is more than a symbol of love or warning—it also increases our heart rate and can subtly encourage appetite, making it a favorite in marketing and design. Taupe, with its blend of neutrality and sophistication, provides the perfect backdrop for balance and calm. Meanwhile, royal blue, steeped in history and regal connotations, evokes trust, responsibility, and authority. Each color tells a story, and it’s my mission to help others understand and use these stories in meaningful ways.

What excites me most is the practical application of color psychology. Through my blog, I strive to bridge the gap between science and real-world design. Whether you’re a brand strategist choosing a logo palette, a homeowner selecting paint for a cozy living room, or simply someone curious about why you always reach for the same shade of blue, my goal is to provide insights that are both accessible and actionable.

Over the years, I’ve worked closely with designers, educators, and marketers to explore how color impacts behavior and decision-making. From branding studies to designing calming workspaces, I’ve had the privilege of helping individuals and organizations create environments that truly resonate. The feedback and collaboration I receive fuel my passion and expand my understanding of how deeply color is woven into the fabric of our lives.

Beyond the blog, you’ll often find me experimenting with art projects, photographing nature’s brilliant hues, or reading about historical uses of color in art and fashion. These hobbies remind me that color isn’t just psychological—it’s cultural, historical, and deeply personal.

I believe color has the power to connect us to our emotions, our identities, and each other. That’s why I’m so passionate about sharing my knowledge with a wider audience. Whether you're a long-time reader or new to Colorpsychology.org, I invite you to explore, question, and discover the world of color with me. Together, we can uncover how the right shades can inspire, calm, energize, and empower.

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