10 Popular Companies with Blue Logos

The color blue has many emotional triggers. Blue reminds us of the majestic sea, the clear and infinite sky, and all things soothing.

Some of the most famous logos are blue. United Airlines uses a blue logo because it relates to traveling the friendly blue skies. The color blue also evokes feelings of friendship and trust, as it is used in branding Facebook and the innovative cloud-based software company, Salesforce.

Blue is a favorite color for many people, as it is universally peaceful and welcoming. If you would like to discover more about the psychology of blue logos, this is the article for you.

Why Do Companies Use Blue Logos?

Blue is a very preferable color to most people. It is calming and relaxing, and it means reliability and trustworthiness. The sky and the ocean are blue. Everyone loves beautiful blue water and an open, clear blue sky. The color blue has many positive associations, and it is one of the most utilized colors for brands due to its consistency. The following includes some examples of famous blue logos:

Facebook

Facebook is easily one of the most notable logos around the globe. The bright shade of blue represents feelings of trustworthiness, which is essential for Facebook as a brand. Blue can also be used to convey the bond of friendship, and that is another theme that the company wants to represent. Some of the messages related to friendship that blue represents:

  • Loyalty

  • Reliability

  • Empathy

  • Sincerity

Facebook is a platform known for bringing people together, and most people like the color blue. In the world of marketing, blue is a safe, likable choice.

IBM

IBM is best recognized for creating and selling computer hardware and software. Blue is used to market IBM because blue is very conservative as a color choice. It is associated with the following:

  • Suits

  • Ties

  • Dress pants

  • Button-down shirts

With all that business sense, the color blue calms people and makes them feel a sense of trustworthiness. The IBM logo conveys a message of power, efficiency, and dominance. The stripes represent true professionalism.

American Express

American Express uses two colors in its logo: blue and white. The intense blue shade adds confidence and trustworthiness to the logo. Some of the other feelings this logo conveys:

  • Excellence

  • Freedom

  • Optimism

  • High spirits

American Express is one of the twenty most prominent banks in the United States. The blue color is conservative and professional. The blue and white are supposed to inspire trust in the brand and prompt the customer to make an investment.

Salesforce

Salesforce is a company that creates cloud-based software designed to take businesses to the next level. The blue color of the Salesforce logo is meant to represent:

  • Earth

  • Water

  • Clouds

  • Sky

The Salesforce color is universal, represents a sense of trustworthiness, and conveys a welcoming, friendly environment. It symbolizes a team ready to perform together for the common good. The go-getter cloud logo means that the sky is the limit.

GAP

The youthful casual wear clothesline uses its iconic blue and white logo to attract customers. The navy blue in the design is understated and classy. The meaning behind the blue in the GAP logo:

  • Blue jeans

  • Casual

  • Stylish

  • Classy

The dark blue square with perfectly balanced font spelling the name GAP is a notable piece of fashion history. GAP is a long-standing clothing brand with a rich history. The blue square design represents safety, unity, orderliness, and stability.

Ford

One of the most recognizable logos is the Ford logo, nicknamed “the blue oval.” Ford hopes to convey trust and reliability in their brand. Some of the other messages the Ford logo is sending:

  • Strength

  • Excellence

  • Distinction

  • Grace

The white part of the lettering changed to a more modern silver color, which perfectly balances the modest blue color of the oval. The overall logo signifies the unique combination of approachability and sophistication. It is a reliable symbol in the United States.

General Electric Company

General Electric is a technology and monetary services company that creates products and services. The blue and white logo demonstrates a sense of consistency and confidence. Some of the other meanings of the blue in the logo:

  • Simplicity

  • Reliability

  • Innovation

  • Credibility

When it comes to logos, blue is associated with positive emotions. General Electric has been around for a long time, and its logo represents that. The Art Nouveau style was popular in the 19th and 20th centuries and resonated as a symbol of their continued excellence over the years.

Dove

Dove is a brand associated with cleanliness, nourishment, and good hygiene. Their products are strong enough to sanitate the body but soft enough to moisturize in equal measure. The blue color featured on their signature bar of soap means:

  • Tenderness

  • Elegance

  • Luxury

  • Purity

The combination of the blue lettering and the golden dove on the box conveys a calming and peaceful energy. It is a symbol of the care and gentleness of Dove products. The brand is truly synonymous with excellence and quality.

United Airlines

People want to do business with an airline they can trust. United Airlines is a trusted name in the industry. Their blue logo evokes a sense of calm, and the color reminds customers of the clear blue skies. Some of the emotions United Airlines conveys in its logo:

  • Trustworthiness

  • Comfort

  • Security

  • Relaxation

The bright blue and white logo is known for its depiction of the globe, as the company aims to reflect its power and position in the global market. Their logo is immediately recognizable to anyone who fancies themselves a traveler of the friendly skies.

Lowe’s

Lowe’s is one of the most famous home improvement stores in the United States. The company takes the term “blue collar” to another level with its famous blue logo. Some of the descriptions triggered by the logo:

  • Hard-working

  • Dependable

  • Sensible

  • Stable

The above words make you feel good about purchasing your home appliances from a company like Lowe’s. Blue is the perfect color for inspiring trust and loyalty, which are the feelings Lowe’s inspires in their customers.

Final Thoughts

There is a reason why the color blue is so popular. It is a color that evokes so many positive emotions, including trust, reliability, security, and a sense of calm.

Hailey van Braam
Hailey van Braam

Hi, I’m Hailey van Braam, the founder and voice behind Colorpsychology.org. My fascination with colors goes far beyond their visual appeal. As someone with a Master’s in Cognitive Psychology from the University of Amsterdam, I’ve spent years delving into the psychological, biological, and behavioral aspects of color—how hues influence emotions, decision-making, and even physical responses.

My journey into the world of color psychology began early, sparked by curiosity about why certain colors evoke universal emotions, while others carry cultural or personal significance. I often wondered: Why does red ignite passion or urgency? How does blue soothe the soul? And what role does our biology and behavior play in these reactions? These questions became my compass, guiding me through the intersection of cognitive science, art, and everyday human experience.

One of the most rewarding aspects of my work is uncovering the hidden layers of color. For example, red is more than a symbol of love or warning—it also increases our heart rate and can subtly encourage appetite, making it a favorite in marketing and design. Taupe, with its blend of neutrality and sophistication, provides the perfect backdrop for balance and calm. Meanwhile, royal blue, steeped in history and regal connotations, evokes trust, responsibility, and authority. Each color tells a story, and it’s my mission to help others understand and use these stories in meaningful ways.

What excites me most is the practical application of color psychology. Through my blog, I strive to bridge the gap between science and real-world design. Whether you’re a brand strategist choosing a logo palette, a homeowner selecting paint for a cozy living room, or simply someone curious about why you always reach for the same shade of blue, my goal is to provide insights that are both accessible and actionable.

Over the years, I’ve worked closely with designers, educators, and marketers to explore how color impacts behavior and decision-making. From branding studies to designing calming workspaces, I’ve had the privilege of helping individuals and organizations create environments that truly resonate. The feedback and collaboration I receive fuel my passion and expand my understanding of how deeply color is woven into the fabric of our lives.

Beyond the blog, you’ll often find me experimenting with art projects, photographing nature’s brilliant hues, or reading about historical uses of color in art and fashion. These hobbies remind me that color isn’t just psychological—it’s cultural, historical, and deeply personal.

I believe color has the power to connect us to our emotions, our identities, and each other. That’s why I’m so passionate about sharing my knowledge with a wider audience. Whether you're a long-time reader or new to Colorpsychology.org, I invite you to explore, question, and discover the world of color with me. Together, we can uncover how the right shades can inspire, calm, energize, and empower.

Articles: 81

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *